“The metaverse.” Possibly the buzziest of buzz-words in the history of buzzing. Mark Zuckerberg and Meta had bet our company’s future on it. And our in-house creative team was asked to explain why it mattered – to convince consumers, policy makers and investors that it was a worthwhile effort.

Working closely with Director David Slade (Black Mirror), this ad campaign introduced Meta’s vision for the metaverse. We hoped to convince people that, although it will be built with zeroes and ones, the impact it will have will be assuredly real.