FacebookSuper Bowl 2020

An integrated Super Bowl campaign to help reposition the Facebook app.

Integrated Project Lead
February 2020
Integrated Super Bowl Campaign

A :60 commercial developed by W+K Portland that aired during the 4th quarter of the game.

A mobile ad developed by in-house teams at Facebook that ran in Facebook and Instagram placements before and during the game.

Another mobile-native Facebook and Instagram ad.

More mobile video.

The integrated briefing and creative development process I helped design and implement.

Multi-phase campaign that I helped design - including creative that addressed full-funnel objectives.

On overview of all assets developed for Facebook channels.