FacebookSuper Bowl 2020
An integrated Super Bowl campaign to help reposition the Facebook app.
A :60 commercial developed by W+K Portland that aired during the 4th quarter of the game.
![](https://carbon-media.accelerator.net/0000000ez1O/f99BzDApwkoft1C3x9o77W;960x540.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000ez1O/3Tk2ik7Xke2fM8925RGiqC;960x540.jpeg?auto=webp)
A mobile ad developed by in-house teams at Facebook that ran in Facebook and Instagram placements before and during the game.
Another mobile-native Facebook and Instagram ad.
More mobile video.
![](https://carbon-media.accelerator.net/0000000ez1O/cIkSu0NvSbGboEfhTSj4Zi;960x540.jpeg?auto=webp)
The integrated briefing and creative development process I helped design and implement.
![](https://carbon-media.accelerator.net/0000000ez1O/hpWRHoxYM4zcbGoSvhLpY8;960x540.jpeg?auto=webp)
Multi-phase campaign that I helped design - including creative that addressed full-funnel objectives.
![](https://carbon-media.accelerator.net/0000000ez1O/b3wxnXVSd1qgnqA865aOBW;960x540.jpeg?auto=webp)
On overview of all assets developed for Facebook channels.
![](https://carbon-media.accelerator.net/0000000ez1O/dvyXQFARVmucsSG591Lkx5;960x540.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000ez1O/az4FbRZ133teSvQ8uBOxNz;960x540.jpeg?auto=webp)