- ROLE
Integrated Project Lead
- FOR
- DATE
February 2020
- TYPE
Integrated Super Bowl Campaign
- URL
https://www.fastcompany.com/90458905/why-facebook-put-the-focus-on-you-for-its-first-ever-super-bowl-ad
An integrated Super Bowl campaign to help reposition the Facebook app.
A :60 commercial developed by W+K Portland that aired during the 4th quarter of the game.
A mobile ad developed by in-house teams at Facebook that ran in Facebook and Instagram placements before and during the game.
Another mobile-native Facebook and Instagram ad.
More mobile video.
The integrated briefing and creative development process I helped design and implement.
Multi-phase campaign that I helped design - including creative that addressed full-funnel objectives.
On overview of all assets developed for Facebook channels.
