FacebookTake on Anything
Facebook was getting older. So we were asked to reposition the product for a younger audience.
As we got to know this group, it became clear to us that they were finding some magic in Facebook Groups – this younger audience was using Groups surgically to get community powered advice, tips and support for important things in their lives. Things that Google or other competitors couldn’t offer.
So in an advertising campaign that ran across a range of media, we reminded them that – with the right people in Facebook Groups – you can take on anything.